Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Value offering"”.
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Conceptualizing of value offerings from a customer perspective. Understanding the elements of value and their relationship with customer satisfaction
… performance and specifically in the process of value offering and the relationship with customers. The company has recently faced the challenges of a loss of market share and competitive advantage. The aim of this study is to provide a validated value offering constructs for the company. That …
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Interpretation of campaign briefs between South African financial services and advertising agencies
… companies need to create awareness around their value offering of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the starting point in the creation of an advertising campaign i.e. the briefing process between the …
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For the Fun of It: A Culture Theory Study on How Fun Informs E-scooter Experiences
… have experiential consumption as part of their value offering, as well as for policymakers and planners concerned with supporting a shift towards more sustainable cities.
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Exploring digital technology in manufacturing SMEs in South Africa
… align technology resources with its strategy and value offering. Some remaining areas of research are also identified.
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The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective
… are effective at influencing perceived customer value. Even more significant was the considerable relationship between customer value on brand awareness and brand engagement. The research indicated that the more a business could improve its value offering within the SC environment, the more …
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Estrategia de posicionamiento para la línea de financiación de vivienda usada, en una entidad financiera
Las entidades financieras constantemente están generando nuevos productos de financiación. La empresa objeto de estudio, es una entidad financiera posicionada en el mercado en líneas de consumo y libranza, y tiene dentro de sus intereses posicionarse en la línea de vivienda usada en un término de …