Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 35 for “"Value Co-creation"”.
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Identifying the Processes of Value Co-Creation
… address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study responds to the call for empirical treatment of Service-Dominant Logic conceptualization. This is …
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UNPACKING VALUE CO-CREATION USING THE DYNAMIC CAPABILITIES FRAMEWORK
<p>ABSTRACT</p> <p>Unpacking Value Co-creation using the Dynamic Capabilities Framework</p> <p>by</p> <p>Perry L Parke</p> <p>Product innovation and the value it provides have attracted a significant level of attention from scholars and practitioners. Prior research has looked conceptually at how …
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The perceived value co-creation and the degree of value co-creation of Chinese senior travellers: a case study in Guizhou Province (China)
… from the development of senior tourism. Besides, value co-creation has become a more and more attractive research topic in tourism context. However, although previous research (including both English and Chinese literature) has paid considerable attention to value co-creation, few studies have …
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Customer Engagement and Value Co-Creation for Hospitality Open Innovation
… businesses, there has been little research concerning how hospitality service innovation is created. Focusing on knowledge development for service innovation, this dissertation examines hospitality open innovation processes by highlighting the critical role of customers as important external …
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Toward a theory of value co-creation in digital leisure experiences
Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2027-08-01
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Value co-creation in the project management industry in South Africa: implementation examined
Value creation has emerged as an integral part of project management to necessitate customer satisfaction, profitability, and long-lasting value. Value creation in the context of construction is related to the benefits that can be realised after the project is completed. There is little information …
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Utilising marketing resources and capabilities for value co-creation in cross-category brand alliances.
… of marketing resources and capabilities for value co-creation is explored by analysing five case studies from Turkey. The dyadic relationship between the alliance partner brands is taken as the unit of analysis. The study contributes to brand alliance literature by analysing the level of …
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Value co-creation between SME suppliers and large customers in the UK organic food sector.
… in roles of production by suppliers and consumption by customers become blurred, concomitantly there is increasing interest to understand the process of how value is co-created through interaction in business relationships. In this connection and in the context of larger customers and …
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The Synergy Spark: How Nigerian SMEs and Banks are igniting mutual growth through value co-creation – an SMEs perspective
… the service-dominant logic (SDL) paradigm underscore the centrality of value co-creation in advancing service excellence and fostering enduring customer loyalty. For financial institutions particularly commercial banks operating within Nigeria’s dynamic economic environment strengthening …
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The Phoenix Effect - Rising from Crisis through Digital Collaboration: How Crisis affects Social Enterprises’ Digitalization for Value Co-Creation
… It is hard for rural regions to sustain communities and attract tourists. Thus, it is often social businesses that are involved in developing innovative and creative ideas, products and services. Mottiar, Boluk, and Kline (2018) carried out interviews in rural Ireland, USA and South …
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Chinese Web Fiction: A Critical Analysis of Customer Engagement and Value Co-Creation From the Perspective of S-D Login in the Age of Digitization
This study explores customer engagement (CE) and value co-creation within Chinese web fiction communities, a rapidly growing cultural phenomenon that has attracted millions of readers both in China and globally. Using S-D logic-informed customer engagement as a theoretical framework, the research …
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Transforming sales: business-to-business value co-creation. How organizations and people collaborate, learn, co-create value, and develop ‘fit for the future’ sales professionals
… new players and dynamic shifts in how companies buy, and sell are threatening incumbent industry leaders and traditional business models. To survive and thrive in future, companies will need to transform how they go-to-market, shift mindsets, and develop new capabilities for how they …
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Examining the antecedents and consequences of private label brand consumers’ value co-creation behaviour and customer engagement: a study within the context of retailing in the United Kingdom
… involvement, perceived risk, product quality, corporate image, brand image, emotional value, and brand attachment influence value co-creation behaviour and customer engagement. It also examines how customer engagement impacts brand loyalty, participation, word-of-mouth, and trust. Despite …
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Do you need to trust to co-create? an exploration of the influence of interpersonal Trust on value co-creation in customer-salesperson interaction in transactional and relational service exchange
… explores how interpersonal trust influences the co-creation of value in transactional and relational customer-salesperson interaction in service industries. Despite the suggestion that value co-creation is the purpose of interaction and professional relationships and the identification of trust …
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The Healers Boon: How Patients and Providers Find Value
Arthritis is a chronic condition requiring repeated close contact with healthcare providers within a patients' care team. Much of the research on arthritis has focused on the treatment efficacy of arthritis medications. While the gains in treatments designed to reduce pain are significant, there …
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Customer-to-customer co-creation of value in the context of festivals.
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active role of customers in the co-creation of value. …
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Antecedents and consequences of peer engagement behaviour: A study of peer perception in the context of the peer-to-peer platform in the United Kingdom
This PhD thesis identifies the antecedents and consequences of peer engagement behaviour in the context of peer platforms. By employing a mixed-methods approach, this study adopted explanatory research in the preliminary step, as informed by the literature and conceptual framework. Afterwards, the …
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The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress
… Africa is home to a bourgeoning wedding industry valued at $3.25 billion. Much of the profit generated in this industry is from the sales of wedding dresses, with 57.1% of South African brides having purchased a new wedding dress from a bridal boutique in 2013. Previous research has looked at the …
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