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Showing 1 to 1 of 1 for “"Value Co-Creation Framework"”.

  1. Identifying the Processes of Value Co-Creation

    Rashid, YasirUniversity of Waikato2015

    … address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study responds to the call for empirical treatment of Service-Dominant Logic conceptualization. This is …

    waikato-masters Repository record