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Showing 1 to 1 of 1 for “"Vacation Packages"”.
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Examining the Effects of Bundling Strategies on Travelers' Value Perception and Purchase Intention of a Vacation Package
The offer of vacation packages is a marketing tool called bundling, selling at least two separate products at one single price (Guiltinan, 1987). Sellers adopt bundling strategies in order to sell more at lower costs, to contract consumer surplus, and to create value for consumers. Consumers …