Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"Utilitarian value"”.
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An evaluation of the importance of plant resources to rural communities - a case study of Heuningvlei in the Cederberg
… Strategy, this case study investigates the utilitarian value of indigenous plant resources as a supplementary or "hidden" income for a rural community at Heuningvlei. The objectives of the study were to document the rapidly disappearing customary knowledge regarding the utilisation of plant …
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Utilising online shopping environment attributes holistically to create competitive advantage
… Exploratory potential produces both Hedonic and Utilitarian value, and both kinds of value contribute to Site commitment. An unexpected result is that Sense-making potential does not produce Utilitarian value directly, but only through the mediation of Exploratory potential. The research …
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Determining the values that influence consumers’ behavioural intentions towards fashion E-stores
… intentions of consumers can have a diagnostic value in that it pinpoints to management whether customers could switch to competitors or not. Moreover, given that consumers purchase fashion products for what they symbolise, it is crucial for fashion marketing managers to know the value …
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Understanding Positive Electronic Word-of-Mouth Intention: A Conceptual Model For Hotels
… the hotel), consumption-related factors (e.g., utilitarian and hedonic value), a social influence-related factor (e.g., online social capital), and behavioral intention (e.g., intention to generate positive eWOM about hotels). The constructs were incorporated into an integrated model of eWOM …
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Conception du système de contrôle de la force de vente dans une perspective relationnelle validation contextuelle
… is important since the main determinant of the value added by the representative customers derives from this perspective. This is the main determinant of brand equity representative. The latter is in turn influenced by two components of learning and growth perspective, human capital and …
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Curiosity driven search experiences
… decision making process and with an extrinsic utilitarian value. The research described in this PhD work investigates IIR from the perspective of the psychological curiosity and leisure information seeking behaviour. Traditional search engines focus the user experience on satisfying users with …
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The inner and inter construct associations of the quality of data warehouse customer relationship data for problem enactment
… and situational, and it is closely linked to a utilitarian value. This study addresses all these disperse views of the nature of data quality from a holistic perspective. Social cognitive theory, SCT, is the backbone for studying data quality in terms of information search behavior and …
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Understanding User and Investor Perspectives on Robo-Advisors Adoption in Fintech
… to be significant. The results reveal that while utilitarian value is foundational, emotional factors—especially trust and perceived security—are critical for mass acceptance, particularly in emerging markets. From a managerial standpoint, the findings offer actionable strategies for FinTech …
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Detraditionalization and differentiation in UK rock climbing
… climbing developed. An exploration of values in rock climbing as well as its wider societal context forms the third theme. Subculture forms the final theoretical pillar where contemporary post-subcultural studies are explored and rock climbing differentiation aligned with a postmodern …
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Nature connection: An educational outcome for a sustainable Aotearoa New Zealand
… a paradigm shift of the cultural belief and value systems which drive our interactions and relationships with the material world. The global spread of the dominant social paradigm through Westernisation has been driving the development of our social systems in ways that perpetuate …