Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 15 of 15 for “"Uses and gratification"”.
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Uses and Gratification of Sports Media Audiences
… share the game experience with family, friends, and other fans who are following the same team (Gantz & Wenner, 1995). Besides, a significant number of people use social media when they are watching live sports broadcasts (Horn, 2012; Phua, 2012; Tang & Cooper, 2011). In particular, sports is one …
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A study of Myspace and Facebook from the perspectives of uses and gratification and impression management
<p>This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the perspectives of the uses and gratification model and impression management theory. As a qualitative exploratory study, this thesis had three objectives. First, it investigated why young people use SNS. …
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Educators' Perceptions of Twitter for Educational Technology Professional Development: A Uses and Gratifications Expectancy Model
… to adapt to the needs of a changing society and a shift to online professional development (OPD) opportunities has become popular for meeting the needs of educators. As a result, social media platforms, like Twitter, have grown in popularity as outlets for OPD; however, little research has …
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Not only enjoyment : An investigation of computer game playing from perspectives of emotion, immersion and gratifications
… This study examines the emotions CG playing arouses in players, the players’ motivations for playing, as well as the phenomenon of immersion. Game players’ positive and negative emotions – as well as emotions not directly classifiable as either positive or negative – are all explored, as is the …
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Motives Relating to Internet Usage Among Korean Adolescents
… the Internet influences adolescents' development and their lives. Adolescents' Internet usage is simultaneously affected by variables such as demographics, personal characteristics and social interaction motives. The aim of this study is to determine what motives and gratifications influence …
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The role of effective communication in reducing overspending among rural people in Kwadlangezwa, South Africa
Spending beyond one’s income and budget is a complex and global issue. Consumers obtain information about goods or services from various media to show the importance of communication in every sphere of life. This work examined the role of effective communication in reducing overspending among rural …
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The Influence of New Media Technologies on African Literature
… that these new technologies such as the Internet and mobile phones have revolutionised the way Africans write and read literary works on the continent. African literature refers to literary works written mostly by Africans in any language. Over the last decade, new African writers have created a …
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INFLUENCES OF YOUTUBE ADVERTISING ON YOUNG ADULTS: A SOCIAL IDENTITY PERSPECTIVE
… for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which …
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The impact of social media on young adults of African-American or African descent
… people communicate with their peers, employers and the world. Online social media sites have brought demands for further exploration using social media sites. Online social media has influenced social change, and has become the voice of the new era. Facebook and Twitter have been the leading …
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A Disney Romance for the Ages: Idealistic Beliefs of Romantic Relationships Held By Youth
The Disney Princess Brand includes 11 Disney Princess films from Snow White and the Seven Dwarfs (1937) to Brave (2012). The goal of this campaign is for audiences to be entertained by the narratives while encouraging identification with the princesses in the films (Do Rozario, 2004; Orenstein, …
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The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
… (online communities, interaction, entertainment and perceived trust) and Generation Y online purchase behaviour of low involvement products in sub-urban areas. Additionally, the study also investigated the moderating effect of consumer engagement between social media marketing and Generation Y …
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Why Pass On Fashion Viral Message? The Moderating Role of Consumers’ Fashion Traits, Message Traits and Individual Dynamics Traits in Social Media
… is known about the motivations, attitudes, and behaviors of consumers engaged in this marketing instrument. As the social media platform continues to grow, understanding the characteristics and motivations of key players is invaluable for marketers and communicators who deal with message …
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Getting Lost in Email: How and Why Users Spend More Time in Email than Intended
… lives, particularly how users attend to email and get lost within it, I ran five studies that probed how users determined relevancy of messages, logged interactions with email, gathered diary entries related to individual sessions, and investigated the gratifications sought from email use. For …
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From love at first sight to soul mate: Romantic ideals in popular films and their association with young people's beliefs about relationships
… why these movies remain appealing to viewers and have argued for several reasons. These movies might foster hope about real-life romance (Galician, 2004), or demonstrate that that there are no limits to how love may manifest itself (Harvey, 1998). Despite this speculation, few studies have …
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Personality as a predictor of visual self-presentation and motivations for photo sharing via social media
… Facebook in particular. Despite the popularity and importance of photo sharing, there is little known about whether it is possible to study the expression of personality in Facebook using visual communication data (e.g. the content of uploaded photos). Therefore, this thesis aims to identify the …