Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 30 for “"Uses and Gratifications Theory"”.
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Online dating applications and the Uses and Gratifications Theory
… online dating has gone through an evolution and is now readily available on a person’s mobile device. The most popular online dating applications are Tinder and Bumble, both strictly on mobile devices. This thesis seeks to examine how the Uses and Gratifications theory can be applied to …
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Televangelism in Zambia : an application of the uses and gratifications theory
This thesis investigated the uses and gratifications that people get from watching religious programmes on the national television, Zambia National Broadcasting Corporation (ZNBC). It investigated the preferences of the audience regarding religious programmes and also the social, economic, …
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The Effect of Acculturation on Chinese International Students’ Usage of Facebook and Renren
<p>Drawing from the theoretical framework of uses and gratifications theory, this project explored the ways that acculturation affects Chinese international college students’ usage of two social networking sites, Facebook and Renren. An online survey was conducted to gather data about Chinese …
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Citizen Photojournalism: Motivations for Photographing a Natural Disaster and Sharing the Photos on the Web
… motivations for documenting a natural disaster and their descriptions of why they think they shared their photographs with an online community. This study extends and utilizes the uses and gratifications theory to explore new media gratifications rather than older models of the theory. Eight …
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Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter
… networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and qualitative research methodology in the form of focus groups and one-on-one semi-structured …
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Navigating the Social Landscape: An Exploration of Social Networking Site Usage among Emerging Adults
… emerging adults (Arnett, 2000) in their first- and second-year of undergraduate study make use of social networking sites (SNSs) for their day-to-day sociality. This study compares emerging adults’ use of Facebook, which is the most popular and widely used SNS among this particular demographic, …
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“Do You Know What It Means To Miss New Orleans?” The use of popular music after Hurricane Katrina
… 2005. Using research in sociology of disaster and uses and gratifications theory in mass communication, data collected included original music written in response to the hurricane, major benefit concerts that aired in the wake, and re-appropriated music that developed new meaning when used in …
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The influence of social media on chinese college students' social activism
<p>Guided by Uses and Gratifications Theory, this study investigated the relationship between Chinese college students' use of social media and their social activism. Data collected from a goup-administered survey of 309 undergraduate students at a large university in eastern China was used to …
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The Effects of Mobile Advertising on Consumers' Attitudes Toward the Advertising and Purchase Behavior in South Korea and the United States
… phones among college students in South Korea and the United States. To analyze the effect of mobile phone advertising, this study adopted the uses and gratifications theory, and the technology acceptance model (TAM) as the theoretical framework. A total of 253 students completed the survey in …
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The uses and gratifications of the World Wide Web at the University of Nevada-Las Vegas
This study extends the uses and gratifications theory to the World Wide Web. Studies like these examine what the Web is used for, and what needs are gratified by using the Web. One hundred thirty college students at the University of Nevada-Las Vegas were surveyed on media and Web usage and …
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Racing for fans: Communication technology, the total experience, and the rise of Nascar
… record crowds at its events nationwide and its televised broadcasts are gaining audiences rapidly. While there are many reasons why NASCAR has gained an audience recently, this exploratory study examines the role of communication technology in the proliferation of the sport; Each …
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Exploring the virtual communities of college football fans : the uses and gratifications of online message boards
In light of the uses and gratifications theory, this study examined how college football fans use online message boards, what their motivations are for using online message boards, and whether online message boards are complementing or displacing traditional media for them. A survey posted to four …
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Instagram and relationships: An analysis using focus groups
… themes that provided insights on the motivations and behaviors of individuals who use Instagram’s affordances during romantic relationship processes. These themes included: 1) information seeking, 2) reciprocal idiosyncratic “Like,” 3) unequivocal comment, 4) significant first picture, 5) expected …
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Twitter usage by professional sports teams: A content analysis
… Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The …
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Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students
… thesis aimed to measure the extent of American and Saudi students' dependence on twitter to get breaking news and how they interact with this platform in light of uses and gratifications theory. To investigate the similarities and differences between the two groups, 91 American students and 98 …
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Connecting communities: A case study of social media recruitment at three community colleges
… with students of all ages, interests, and academic levels, and doing so with limited staff and resources. Many recruiters have turned to social media as an important tool for reaching potential students. However, for community colleges with few staff, social media communication can be …
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Family Processes in Family Group Chats
… multi-method study, I aimed to investigate how and why families use family group chats and how family processes are enacted within them. This grounded theory study was informed by family systems theory and uses and gratifications theory. Families participated in multi family member group …
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Self-Improvement and Teen Magazines: A Matter of Fashion and Beauty: A Content Analysis of Sassy, Seventeen and YM--Teen Magazines for Adolescent Females
… of three teen magazines: Sassy, Seventeen and YM. It replicates an earlier study by Evans, Rutberg, Sather and Turner, to determine if teen magazines targeting a young, female audience still promote self-improvement through fashion and physical beautification. The data was collected from …
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Bluey And Adult Fandom: The Importance Of Play In Culture
… -), its ever-growing appeal to millennials, and the online fandom that these millennials have formed. The thesis outlines a brief history of media aimed at children and families, starting with the children’s matinees of the 1930s to children’s educational media of the 1960s through the 2000s …
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THE SOCIAL MEDIA ROLE IN FORMING POLITICAL AWARENESS AMONG IRAQI YOUTH
This thesis uses the uses and gratifications theory (U&G) to understand the relationship between social media use and political knowledge and participation among Iraqi youth during the October revolution in 2019. This study investigates the role of social media platforms (Facebook, Twitter) in …
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