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Showing 1 to 2 of 2 for “"User segmentation"”.
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Intent-based user segmentation with query enhancement
… of the internet, accurate prediction of user's online intent underlying their search queries has received increasing attention from the online advertising community. As a rich source of information on web user's behavior, query logs have been leveraged by advertising companies to deliver …
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Similarity and diversity: two sides of the same coin in the evaluation of data streams
… environment. The data streams generated by the users that interact with their websites are the primary source to define the user behavioral models. Some main examples of services integrated in these websites are the Recommender Systems, where these models are exploited in order to generate …