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Showing 1 to 2 of 2 for “"User generated contents (UGC)"”.
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Recomendr-entity recommendation based on ad-hoc dimensions
… recommendation system, Recomendr that can help users digest all the reviews about an entity and compare candidate entities based on ad-hoc dimensions specified by keywords. It expects keyword specified ad-hoc dimensions/features as input from the user and based on those features; it compares the …
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AN EXPLORATORY THEMATIC ANALYSIS ON VIEWERS’ INVOLVEMENT WITH HAUL VIDEO PERSONAES - TAKING BETHANY MOTA AS A CASE STUDY
… studying the impact of Word of Mouth (WOM) and User Generated Contents (UGC) on people’s attitude toward products and services, as well as the combination as electronic Word of Mouth (eWOM). The present study focuses on a new form of the eWOM, namely the “haul videos” on YouTube, which can show …