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Showing 1 to 1 of 1 for “"Universities and colleges--Marketing; Universities and colleges--Public relations"”.
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A comparative study of marketing planning in higher education: is it a trend?
… of this study was to determine the status of marketing planning at colleges and universities, and if it helps with recruitment, retention and enrollment.</p> <p>This study also examined whether marketing planning helps institutions create, guide and coordinate marketing efforts.</p> <p>The …