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Showing 1 to 1 of 1 for “"Universities and colleges--Alumni and alumnae; Universities and colleges--Public relations"”.
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Cultivating a donor base: how colleges and universities use public relations techniques to influence undergraduate students to become donors
<p>This study examines effective public relations techniques used by higher education fund raising professionals in cultivating an alumni donor base. The researcher surveyed fund raising professionals in the nation's top private and public colleges and universities. The researcher also conducted a …