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Showing 1 to 1 of 1 for “"Universality of Design"”.
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Affect, Attitude, and Meaning: Assessing the Universality of Design in a Transnational Marketing Context
The present research investigates the universality of design in a transnational marketing context. Specifically, it looks into designers' expertise transfer and knowledge calibration across cultures and explores cross-cultural differences in consumer responses (affect, attitude, and meaning) to …