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Showing 1 to 1 of 1 for “"Unidirectional scale"”.
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Hedonic rating using human bivariate conceptualization
… of human attitudes and emotions. However, many scales for the consumer acceptance test, such as the 9-point hedonic scale, the food action rating scale, the labeled affective magnitude scale, and the hybrid hedonic scale were developed using the traditional bipolar conceptualization. Sensory …