Global ETD Search
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Showing 1 to 1 of 1 for “"Unconscious and subconscious behaviour"”.
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South African marketing researchers’ perceptions of neuromarketing and its utilisation in a marketing research context
Our decision-making and behaviour as consumers are largely influenced by unconscious and subconscious mental processes. The willingness to act upon our desire to purchase products or services is inherently linked to various underlying neurocognitive and emotional factors driving our preferences and …