Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"UK hotel industry"”.
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UK hotel industry brand equity : Its meaning and uses for brand management.
… lack of clarity exists within the context of the hotel industry. Against this backdrop, the research presented in this thesis sought to explore and evaluate critically the meaning and uses of the brand equity concept in UK hotel industry brand management. The literature review identified a variety …
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The development of four hotel companies in the UK, 1979-2004
… increasing economic and social importance of the UK hotel industry, its development has been largely neglected. Therefore, this thesis set out to explore the development of big business in the hotel industry through the study of M&A activities. This study employs the multiple case study approach …