Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 37 for “"UGC"”.
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Branding Museums through UGC in China: Insights from the Cultural and Creative Industries in the Era of Digitalisation.
… particularly through user generated content (UGC) on social media, remains insufficiently theorised. This thesis addresses this gap by examining how CCP-related UGC mediates museum branding within China's digitally participatory cultural environment. Conceptually, the study moves beyond …
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The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
With the rise of user-generated content (UGC), negative UGC could have disastrous consequences for brands: One single post could easily spread like a virus, might even go viral and brand managers have no power in limiting the damage. Negative UGC contributes towards an overall negative brand …
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Breaking down the gates with participatory journalism: leveraging user-generated content for today's journalistic practices
With the increase in user-generated content (UGC) with today's information communication technologies (ICTs), there is ample opportunity for journalists to leverage UGC in their reporting. Because media organizations are continuously looking for creative and innovative ways to harness UGC to keep …
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The Application of Thin Film Ionic Self-assembled Multilayer (ISAM) Nanostructures in Electromechanical Bending Actuators and Micro-fabricated Gas Chromatography (uGC) Devices
Ionic self-assembled multilayer (ISAM) thin film nanostructures, including highly porous and conductive gold nanoparticles (GNP), and highly porous and thermally stable silica nanoparticles (SNP), were fabricated via the layer-by-layer (LbL) self-assembly technique. Their application in ionic …
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Sharing the love: Motivation and reward in brand-related user-generated content creation for social media
… business models, organic user-generated content (UGC) is becoming more and more valuable in the social media ecosystem. Building on previous work which studied characteristics of brand-reshared UGC and the decision-making process of Social Media Managers when deciding whether to repost UGC, this …
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Identifying customer needs from user-generated content
… The explosive growth of user-generated content (UGC) creates an opportunity to enhance industry-standard interview-based approaches for identifying customer needs. However, the traditional manual review approach is neither efficient nor effective when applied to a large UGC corpus because …
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Reporting the Syria conflict on television (2011-2014): how the use of user generated content (UGC) has shaped BBC World News TV coverage and affected journalistic practices
… the ways in which user-generated content (UGC) has been used by BBC journalists to cover the conflict in Syria, and how journalistic working practices have altered. The data collection methods included a content analysis of news reports about Syria which aired on BBC World News TV from 2011 …
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Machine learning methods for targeting and new product development
… identify customer needs. User-generated content (UGC), such as online reviews, social media, and call-center data, provides an opportunity to identify customer needs more efficiently. Established methods are not well-suited for large UGC datasets because much of the content is uninformative or …
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Methodology for Zero-Cost Auto-tuning of Embedded PID Controllers for Actuators: A Study on Proportional Valves in Micro Gas Chromatography Systems
… valves within Micro Gas Chromatography (uGC) systems. uGC systems are miniaturized versions of conventional GC systems, and require precise temperature, flow and pressure control for the micro-fabricated preconcentrators and micro columns. PID controllers are widely used in process …
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THE PERCEIVED CREDIBILITY OF PROFESSIONAL PHOTOJOURNALISM COMPARED TO USER-GENERATED CONTENT AMONG AMERICAN NEWS MEDIA AUDIENCES
… context to the usage of User-Generated Content (UGC) when compared across digital news and social media platforms, by individual news consumers in the United States employing a Q methodology experiment. The literature review studies source credibility as the theoretical framework through which to …
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Spam Analysis and Detection for User Generated Content in Online Social Networks
… are generallyreferred as user generated content (UGC). A well designed UGC network canutilize the wisdom of crowds to collect, organize, and vote user contributedcontent to generate high quality knowledge with a relatively low cost. However,the open environment of UGC system also makes it easy to …
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Imatge percebuda de Catalunya com a destinació sostenible
… massiva de contingut generat per l'usuari (UGC: User-Generated Content) relacionat amb el turisme a partir de les fonts més adequades, i ajuda a definir la imatge percebuda de Catalunya, com a destinació turística sostenible mitjançant la recollida i el tractament de grans volums de dades …
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Essays on the Management of Online Platforms: Bayesian Perspectives
… in crowdsourcing user-generated content (UGC) in prosocial contexts. The dilemma stems from the fact that offering monetary incentives to stimulate UGC contributions also has a damping effect on peer approval, which is an important source of non-monetary recognition valued by UGC …
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Impact of Social Media on Prosocial Offline Outcomes
… on the potential aid of User Generated Content (UGC) in the rising of political consumerism. In recent years, there have been multiple social movements that resulted in consumer choice shifts of the engaged social movement participants. For example, during the recent Black Lives Matter protests, …
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An exposition of the nature of volunteered geographical information and its suitability for integration into spatial data infrastructures
… vast quantities of user-generated content (UGC) has been enabled by the pervasiveness, power and affordability of inter-networking, social media, virtual communities, applications and mobile devices. VGI is user-generated content with geospatial components, or user-generated geospatial …
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Cable train : a platform for in-situ manufacturing of underground cable
… several times cheaper than underground cables (UGC). However, OHLs have security risks and create substantial visual pollution, which has resulted in significant public opposition and lengthy delays in project permitting. Project developers have reluctantly agreed to replace portions of overhead …
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Online Knowledge Community Mining and Modeling for Effective Knowledge Management
… is no guarantee that all user-generated content (UGC) will be helpful. It is also difficult, given the sheer amount of online postings, for knowledge seekers to find information quickly that satisfies their informational needs. Therefore, I propose a theory-driven text classification framework …
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Recomendr-entity recommendation based on ad-hoc dimensions
… provided on the related User Generated Contents (UGC) e.g. online reviews. It then rates the textual stream of data using a scoring function and returns the decision based on an aggregate opinion to the user. Evaluation of Recomendr using a data set in the laptop domain shows that it can …
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AN EXPLORATORY THEMATIC ANALYSIS ON VIEWERS’ INVOLVEMENT WITH HAUL VIDEO PERSONAES - TAKING BETHANY MOTA AS A CASE STUDY
… Word of Mouth (WOM) and User Generated Contents (UGC) on people’s attitude toward products and services, as well as the combination as electronic Word of Mouth (eWOM). The present study focuses on a new form of the eWOM, namely the “haul videos” on YouTube, which can show what individuals bought …
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