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Showing 1 to 1 of 1 for “"U.S. retail industry"”.
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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers
… study explores shopping orientations, desired retail attributes and retail format choice among a sample of Generation Y apparel shoppers in the U.S. (N = 215). The research links shopping orientations (e.g., price consciousness, brand/fashion consciousness, brand loyalty) and important retail …