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Showing 1 to 1 of 1 for “"U.S. Restaurants"”.
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Critical Firm-based Enablers-Mediators-Outcomes (CFEMOs): A New Integrated Model for Product Innovation Performance Drivers in the Context of U.S. Restaurants
… an online survey that was completed by 386 U.S. restaurants owners/senior executives on their recently innovated new menu-items. By utilising a partial least squares structural equation modelling, the statistical analysis substantiated that, compared to the models of the extant relevant empirical …