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Showing 1 to 2 of 2 for “"U SPORTS"”.
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Understanding Explicit and Implicit U SPORTS Brand Associations Among Ontario University Student Sport Fans
… how explicit and implicit associations of the U SPORTS brand affects the brand’s meaning among Ontario university students who identify as sport fans. This research employed an interpretivist research paradigm, as well as a research lens emphasizing Verstehen. Seventeen semi-structured interviews …
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Sports Analytics: Exploring Data and Technology in Women’s University Hockey in Canada
… study is to explore stakeholder perspectives on sports analytics in women’s inter-university hockey in Canada. The study looks at how sports analytics is being incorporated at this level while also looking at the advantages and challenges that arise. Keeping the concept of mediatization in mind, …