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Showing 1 to 1 of 1 for “"Trustworthiness Assessability"”.
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Understanding funder’s risk perceptions in reward-based crowdfunding : formation, impact, and cure.
… risks can be mitigated by enhancing the assessability of fundraiser’s trustworthiness, and (3) explore the optimum trust-building mechanisms that can facilitate funders’ assessments of fundraiser’s trustworthiness. Three experimental studies are conducted to validate the advanced research …