Global ETD Search
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Showing 1 to 1 of 1 for “"Trust, apomediation, TripAdvisor, self-efficacy, travel, UGC"”.
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Fellow Travellers: What do users trust on recommender websites? A case study of TripAdvisor.com
This study used TripAdvisor.com to explore the role of trust in decision-making in an information-rich environment. It is established that information helps to overcome uncertainty; and when it is insufficient, trust takes over to allow for action. The role of trust when information is abundant is …