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Showing 1 to 1 of 1 for “"Transitional economy Procter & Gamble"”.
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From Soviet deficit to American inundation: Examining consumer attitudes toward country of origin and corporate social responsibility advertising strategies across cohorts in Ukraine
… position in Europe as a transitioning economy after the collapse of the Soviet Union in 1991 has created a unique environment for globalization and consumer socialization due to the shift from communism to capitalism. As a result, global brands’ advertising strategies when entering the …