Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"Transaction Value"”.
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An examination of how buyers subjectively perceive and evaluate product bundles
… tested: 1) a model of the bundle's acquisition value, and 2) a model of the bundle's transaction value. Based on behavioral decision theory and recent developments in pricing research, the model of acquisition value focuses on the role of both price and non-price information. It is proposed that …
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The impact of discounts on subjective product evaluations
… quality conceptualization was extended using transaction utility theory. Based on the extended price-perceived quality model, hypotheses were developed to posit the relationships that the extrinsic cues of price and forms of discounts have with the constructs of perceived quality, perceived …
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The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value
… them, and arrive at an overall assessment of the value or worth of the product to them. Specifically, the model proposes that the price cue is used both as an indicator of product quality as well as an indicator of monetary sacrifice. It is proposed that buyers initially trade-off these opposite …
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Examining the Effects of Bundling Strategies on Travelers' Value Perception and Purchase Intention of a Vacation Package
… to contract consumer surplus, and to create value for consumers. Consumers purchase a package based on the trade-off between the perceived benefits and costs involved in purchasing the package compared to assembling different products/service. In other words, the perceived value of the …
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Two essays on digital and multi-channel marketing pricing strategy
… the multi-channel pricing literature and transaction value literature by empirically examine the effects of retailers implementing cross-channel price integration policy. Advancing prior research on perceived transaction value and multi-channel pricing literature, this research proposes …
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ESSAYS ON INDUSTRIAL ORGANIZATION AND REAL ESTATE
… market, where the commission rates for housing transactions are more than double those in other developed countries. Policymakers have raised concerns that the practice of sellers offering commissions to buyers' brokers can inflate commissions and harm consumers. This paper empirically evaluates …
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Determinants of mobile money subscriptions induced by conventional banks in Sub-Saharan Africa.
… to commercial branch dilution, commercial bank transaction value and commercial bank transaction volume. While mobile money components such as active mobile money subscriptions and mobile money agents are examined, the empirical model was estimated using the two-stage least-squares and the …
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Governance Structure Choices in Supply Chain Management Evidence from Spanish and Chinese Pork Chain Cases
… create unique and individual source of customer value with an appropriate use of resources, leading to customer satisfaction and building competitive chain advantages. Agri-food chain management and pork chain management are applications of SCM in agri-food sector and pork sector respectively. …