Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 99 for “"Traditional media"”.
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News Values and Information Subsidies: How Organizations Build the Agenda on Social and Traditional Media
… been used for decades by organizations seeking media coverage. However, over the last decade, organizations are increasingly seeking to earn greater coverage by moving beyond traditional media and attempting to generate social media "buzz" about topics of significance. Agenda building theory has …
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An exploratory investigation of Web usage : consumer behavior, information search, and the effects on traditional media consumption
… the effects of the Web on their consumption of traditional media. In order to investigate the above issues, the study draws upon theoretical research in such areas as external memory and hotlists (Coupey, 1996; Hoffman and Novak, 1996); consideration sets (Schmidt and Spreng, 1996); the consumer …
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Alternative vs. Traditional News: A Content Analysis of News Coverage of the 10th Anniversary of Sept. 11
… the differences in framing used by alternative media outlets and traditional or mainstream media outlets. A sampling of articles about the 10th anniversary of the Sept. 11, 2001, terrorist attacks was used from alternative and traditional media publications to conduct this study. These articles …
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An exploration of media repertoires in South Africa: 2002-2014
This dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural …
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Three Essays on the influence of company Facebook and traditional channel activities on recruitment success
The appearance of web and online media has created a substantial change in the manner by which employers and applicants interact. The development of web 1.0 applications with one-way communication and the advancement of web 2.0 technologies with interactive components have extended the spectrum of …
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Perceptions and Content of Traditional and Online News: an analysis of Bias in Indian Media
… and analyse two different points of view on media polarization: one, from the public’s perspective through a survey (analysis of their perceptions on news received from their preferred news sources) and the other, analysis of media published by the media content providers. Another research …
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TRACING NEWS ON TWITTER: FORCES SHAPING NEWS CONSUMPTION AND PERCEPTIONS IN GULF COUNTRY MEDIA SYSTEMS
In the news media environment, the systemic relationship between the media and public is reflexive, where the media shape public life and vice versa. This dissertation centers on explaining the relationship between the media environment and news consumers in media systems in five countries that …
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A comparison of traditional and digital mediums’ effect on reach and purchase intention
The use of digital media marketing has been increasing rapidly with technological advances and marketers today are searching for new ways to reach their consumers and increase purchase intention. Digital media marketing can be described as the component of marketing that utilizes the internet and …
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An Examination Of Community Members' Reactions To Violent Viral Media And Their Perceptions Of Its Impact On Black Chicago Communities
… known for its violence and high crime rates. Traditional media has portrayed Chicago as a war zone in terrifying headlines and news stories. While traditional media has portrayed a distorted view of senseless murders and gang violence in Black Chicago communities, residents of these …
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Japanese College Students' Exposure to Sexually Explicit Internet Material (SEIM) and Sexual Attitudes
… use of sexually explicit material in mass media (i.e., print, electronic, and the Internet) and its association with their sexually permissive attitudes and perceptions of women. Results indicated that Japanese college students were most exposed to sexually explicit material in the print …
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The institute of optimism for professional journalism in the social media era
… journalism is experiencing a power shift from traditional media such as newspapers and TV news to social media. This shift is bringing a crisis of professional journalism in the traditional media and the emergence of public journalism based on social media. The Institute of Optimism for …
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The Presence and Use of Interactive Features on Kurdish News Websites in the Iraqi Kurdistan region. A case study of interactivity of news Kurdish websites of the Iraqi Kurdistan Region
… communication technologies are challenging the traditional media with interactive devices turning online journalism into a rich media environment. While new information technologies have enabled media organisations to use interactive features in the constructed presentation of news websites, few …
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Sensibility of Architecture: A Drawn Inquiry
… me to start attempting to work in various non-traditional media and how it could begin to uncover the power each had in communicating the quality of space trying to be attained.
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It's All in a Meme: A Content Analysis of Memes Posted to 2012 Presidential Election Facebook Pages
… how Democrats and Republicans design memes, use traditional media framing, and how memes fit into modern humor theories. The study explores the relationship between the traditional media frames of the ideal candidate, populist campaigner, and the sure loser (Grabe & Bucy, 2009) and the commentary …
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Trust, Credibility And Authenticity: Race And Its Effect On Audience Perceptions Of News Information From Traditional And Alternative Sources
… and authenticity in news information coming from traditional and social media sources, especially focused on how securitization amplifies the effects of news frames regarding race and culture. Research in race and media suggests that citizens of nations who look like the "other" will be framed …
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Targeting anti-androgen resistance in prostate cancer using preclinical models with physiological nutrient levels
… due to non-physiological nutrient levels in traditional cell culture media such as RPMI, which could mask therapeutic effects or resistance mechanisms. The culture media Plasmax, formulated with nutrients at physiological levels, was able to maintain the proliferation of prostate cancer cell …
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Playing in the Literary Sandbox: An investigation of fanfiction writers and readers, exploring relationships between fanfiction as a subversive and dialogic literary form, and issues of authorship, representation, empathy and community
… by fans of, pre-existing literature or other media, and is interpreted in this thesis as a subversive and dialogic literary form. Through use of semi-structured interviews conducted with fanfiction writers, this thesis employs qualitative analysis of data to emphasise that the experiences and …
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