Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"Traditional advertising"”.
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The influence of digital versus traditional advertising media on consumer behaviour in the Durban Metropolitan Area
Submitted in fulfilment of the requirements of the Degree of Doctor of Philosophy in Management Sciences Specialising in Marketing at Durban University of Technology, Durban, South Africa, 2023.
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A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal
Submitted in fulfillment of the requirements for the degree: PhD: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2018.
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Inflow and outflow knowledge/communication strategies in open innovation: essays from new product development and consumer engagement perspectives
… and utilization of social media marketing and traditional marketing such as advertising to increase new product sales. First, this dissertation reveals that for inflow knowledge management, it is important to take an integrative approach to align knowledge and network assets in open innovation. …
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Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]
… SMEs as managers were found to be using mostly traditional advertising methods. The results also showed that they were not using systematic methods when planning, budgeting or measuring their marketing communications activities. However, some findings were contradictory as managers were also …
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Ambient advertising : an investigation into the effect that the Visual Impact, Environmental Impact and Pedestrian Interpretation has on creating the Ambient Advertising message
… how messages are conveyed through ambient advertising. Ambient advertising is a form of advertising that appears in public places. It does not have the same spatial boundaries as conventional outdoor advertising for example; billboard. It can appear as a person/s, object or spectacle. Its …
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Towards an explication of the presence effects on information processing and persuasion: A construal level framework
… trust towards brand and cognitive trust towards advertising product information. Consequently, persuasion is predicted to occur through both cognitive trust towards advertising product information and affective trust towards brand, as affect and cognition are intertwined. </p> <p>In order to …