Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 23 for “"Traditional Marketing"”.
-
South African marketing researchers’ perceptions of neuromarketing and its utilisation in a marketing research context
… our preferences and actions. At its core, neuromarketing is considered a field of research that scientifically investigates intrinsic consumer decision-making by employing a variety of neurophysiological techniques and theories. However, despite the potential of neuromarketing techniques to …
-
The impact of new communications technology on filmed-entertainment copyrights
… recorders (VCRs), produced challenges to the traditional marketing practices of the U.S. filmed-entertainment industry. These challenges centered on the question of who should benefit from the new forms and uses of filmed-entertainment that the technologies generated. The filmed-entertainment …
-
Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing …
-
Social Media Strategy for the Continuing and Professional Education Program
… outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach …
-
New value chain in the precription drug industry : a mandate to change
… making process of choosing pharmaceuticals, the marketing activity of drug companies have focused on physicians and introduced their products to them. However, because of deregulation, the emergence of health maintenance organizations (HMOs), which aim to reduce health care costs, the value chain …
-
Importance of social media in the information sourcing phase during the decision-making process of the South African traveller
… source is perceived as more credible than traditional marketing material such as Web sites, brochures or other forms of advertisements. More specifically, information sources on social media assist the tourist in evaluating alternatives in order to make an informed purchasing- decision. …
-
Purchasing organisation structure and its impact on supply relationship - An Irish public sector case study
… debated after the oil crisis of 1973. In the traditional marketing and purchasing literature, the relationship between Buyer and Seller has long been at the centre of the purchase interaction. Organisations have chosen close long-term relationships instead of “playing the market” in the name …
-
The role of social media in the marketing communication mix: a case study of South African banks
… and possible misuse of Social Media and traditional marketing communication. This study thus, aims to identify the position of Social Media in the Marketing Communication Mix, the challenges and opportunities presented by Social Media and how Social Media can be effectively implemented in …
-
The Mirror Men: An integrated approach to profiling male fashion innovators in London by using self-concept and gender theories
… of male consumers in London. In contrast to traditional marketing and consumer studies the thesis redefines 'fashion innovativeness' in terms of 'sexuality' rather than just gender or sex. The study exclusively utilises 'sexuality' within two conceptual spaces: the first one in the form of …
-
Inflow and outflow knowledge/communication strategies in open innovation: essays from new product development and consumer engagement perspectives
This Dissertation is intended to examine how marketing managers can utilize the inflow and outflow of knowledge/communication to improve project and firm performance metrics under the open innovation paradigm. The dissertation shows the applicability of the NPD and consumer engagement perspectives …
-
Exhibitions as communication: A study of the role and effectiveness of trade shows
… against models of communication and against traditional marketing models to assess the extent to which exhibitors are being realistic in their approach to exhibiting, given the characteristics and behaviour of visitors. <br/><br/>This does not, of course, provide a definitive answer as to the …
-
Entrepreneurial Marketing as a Way for Chinese SMEs to Operate Effectively in a Transition Economy
Entrepreneurial marketing is both a theoretical and practical construct at the interface between entrepreneurship and marketing, with a relatively long existence, but insufficiently developed in theoretical terms. Most evidence of effective EM practice is Western in nature. Little attempt has been …
-
The role of content marketing on the vehicle insurance industry
… individuals and bringing them together. From a marketing perceptive, this has resulted in the Internet becoming one of the most significant sources of information for both consumers and marketing practitioners. With immeasurable access to information, consumers specifically have been empowered …
-
Community based outreach strategies in residential energy upgrade programs
… programs, providing incentives, financing, marketing, and other support for the upgrade market. Unfortunately, upgrades have proven a "tough sell", with only a small fraction of eligible households engaging in these programs. To increase participation, many programs are experimenting with …
-
Exploring customer trust and relationships in the online environment
… dedication to the practical application of marketing for the benefit of organisations and individuals alongside contribution to academic knowledge. The advent of new technology by way of the internet has added a new dimension to the complexity of marketing strategy and, from a practical …
-
Strategic importance of recruiting international students for community colleges framed in the context of an institution's fiscal health
… in the United States, as well as to explore the marketing and recruitment strategies used to interact with international students and their effectiveness. Community college professionals in senior management positions responsible for the institution’s strategic direction and fiscal health, as …
-
Search engine advertising in web retailing : an efficiency analysis
… Search engine advertising (SEA) has opened a new marketing channel for retailers to attract new customers and improve their performance. In addition to natural (organic) search marketing strategies, search engine advertisers compete for top advertisement slots provided by search brokers such as …
-
The maize industry in the Province of Lampung, Indonesia
… production activities , demand, supply and the marketing o f maize grown in Lampung. A Cobb-Douglas (C-D) production function was fitted to cross-sectional data of 106 units of samples of smallholders from north, central and south Lampung. A multi-equational model was employed in the case of …
-
The maize industry in the Province of Lampung, Indonesia
… production activities , demand, supply and the marketing o f maize grown in Lampung. A Cobb-Douglas (C-D) production function was fitted to cross-sectional data of 106 units of samples of smallholders from north, central and south Lampung. A multi-equational model was employed in the case of …
-
Determinants of digital marketing adoption among SME's in the Tshwane Metropolitan Municipality: a structural equation modeling approach
… their high failure rate by leveraging digital marketing strategies. Digital marketing is promoting products and services through digital channels, such as social media, share of experience (SOE), email, and mobile apps using the internet. Digital marketing adoption is an essential tool to curb …
Page 1 of 2