Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Trade marketing"”.
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Influencia de Trade Marketing en el Comportamiento de Compra de Productos de Belleza en Canal Moderno
… la influencia que se puede establecer con el Trade marketing en el comportamiento de compra de productos de belleza en canal moderno. Consta de tres capítulos en los cuales presenta la recopilación teórica de los temas de interés en cuestión: Trade marketing, comportamiento de compra y …
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Análisis de la influencia del Trade Marketing en el proceso de decisión de compra de Dips Lácteos en Supermercados del municipio de San Salvador.
… distribuidoras emplean distintas estrategias de marketing con el interés de conocer más a detalle los gustos y preferencias de los consumidores en los supermercados, estas acciones son percibidas por las personas en el punto de venta, ante este contexto surge la interrogante ¿qué influencias …
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Growing pains: scale and mission in the fair trade textile sector
… incorporation of factory production into fair trade textile production via a new fair trade certification program called the Apparel and Linens Program, launched by FairTrade USA. I argue that this expansion in the scale of production results in a dilution of fair trade’s commitment to improve …
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Gender equity and health within Fair Trade certified coffee cooperatives in Nicaragua : tensions and challenges
Although Fair Trade provides better trading mechanisms and a set of well-documented tangible benefits for small-scale coffee producers in the Global South, large inequities persist within Fair Trade certified cooperatives. In particular, gender equity and women’s empowerment are considered to be …
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The impact of e-marketing on tourism growth: the case of Zambia
… business has changed the dynamics of tourism marketing. ICTs have changed the way tourism business is conducted. The use of different ICTs platforms such as E-marketing has impacted positively on the tourism industry. Tourism marketers are using E-marketing to market their products and …
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Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy
This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the …
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Caso de estudio: plan comercial y de marketing para potenciar las exportaciones de la empresa Artest S.A.C.
… is how in 2011, the company began its foreign trade activities, reaching the US market first. Currently, the products, with the ITALA TESTINO brand, are located in the United States, Chile, Canada, in addition to this, the company is in negotiations to enter the Chinese and European markets …