Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 34 for “"Tourism marketing"”.
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A model to explore the impact of tourism Infrastructure on destination image for effective tourism marketing
Tourism is no more an occasional past-time for wealthy and adventurous people. Nowadays, everyone is participating in the tourism industry, may it be a catering company, a hotel or an entertainment business. In fact, tourism has an impressive impact on its host country’s economy. It increases the …
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Managing online communications and feedback relating to the Welsh visitor attraction experience: apathy and inflexibility in tourism marketing practice?
Understanding of what constitutes a tourism experience has been the focus of increasing attention in academic literature in recent years. For tourism businesses operating in an ever more competitive marketplace, identifying and responding to the needs and wants of their customers, and understanding …
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Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana
Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite …
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Assessment of Marketing Strategies Tour Operators use for Marketing and Promotion of Tanzania Tourism Products
This study research focused on assessment of marketing strategies tour operators use for marketing and promotion of Tanzania tourism products. The importance of Tourism cannot be underscored. Its success to achieve customer satisfaction among tour operators determines higher profit and success …
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Assesment of Marketing Strategies Tour Operators Use for Marketing and Promotion of Tanzania Tourism Products: A Case of Arusha City
This study research focused on assessment of marketing strategies tour operators use for marketing and promotion of Tanzania tourism products. The importance of Tourism cannot be underscored. Its success to achieve customer satisfaction among tour operators determines higher profit and success …
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Vieques, Puerto Rico : from devastation to conservation, and back again
… unquestionable when it is adopted by corporate tourism marketing at the end of the 20th century, but does not appeal to the leisure audience only. It also seduces all those that opposed the military, perpetuating an idea of Vieques without people in the process.
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An economic analysis of foreign tourism to Greece. An examination of the growth and structure of foreign tourism to Greece 1960-84 with a planning model and marketing policy recommendations.
Tourism - in particular its determinants and effects - is an issue presently attracting much attention worldwide. International tourism is considered to be the largest single item of the world's foreign trade and for some countries it is the most important export industry and earner of foreign …
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The role of organisational fit in determining performance: a case study analysis of heritage visitor attractions
Attractions are both an essential element of the tourism product, and an important catalyst for economic activity, particularly in regional locations. The ability of competing tourist destinations to differentiate their tourism product by emphasising the distinctive nature of attractions within …
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Marketing to the New Generations of LGBTQ+ Tourists
… essential to research and understand more about tourism and its important role in the lives of LGBTQ+ populations. There are tourism communities around the country that may not be familiar with this market segment and are not sure where to start. This can leave the LGBTQ+ market segment …
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Plan de producto turístico sostenible de base deportiva y experiencial en Aspe. Nuevas ruralidades contemporáneas
… deals with the development of a sustainable tourism product plan based on sports activities and cultural experiences for the municipality of Aspe, Alicante. It is based on principles of environmental, social and economic sustainability, with an integrated approach aimed at diversifying the …
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Slow tourism in slow countries : the case of Latvia
Slow tourism has emerged as a counter reaction to increased competition and acceleration in today’s world and can be interpreted as both an emerging tourism niche as well as an overall approach to travel. While the literature on slow tourism is still evolving, Latvia with its present tourism …
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Exploring Stakeholder Participation and Representations in Region Branding: The Case of Northamptonshire, UK
… the narrow interpretation of place branding as a tourism marketing exercise. An in depth exploration of stakeholders’ assumed and expected roles reveals the intertwined issues of inclusiveness and legitimacy of place branding. Brand architecture strategies are suggested to manage the critical …
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Consumer satisfaction and dissatisfaction of upscale restaurant dining: a two dimensional approach
… a desire to combine the knowledge from leisure, tourism, marketing, and service management in order to add to the body of knowledge in restaurant management. An analysis of an empirical test of the satisfaction disconfirmation model in an upscale restaurant was conducted. The emphasis was on the …
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The Democratisation of Photography and the Promotion of Tourism: the Polytechnic Touring Association (1888-1939)
… of the relationship between photography and tourism, that is, how the democratisation of photography infl uenced the marketing of tourism in the late nineteenth and early twentieth century. It focuses on the fi rst fi fty years of activity of the Polytechnic Touring Association (PTA), an …
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The impact of e-marketing on tourism growth: the case of Zambia
Tourism has been identified as one of the major socio and economic activity that has contributed to the development of national economies. The advancement of technology in doing business has changed the dynamics of tourism marketing. ICTs have changed the way tourism business is conducted. The use …
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Branding post-conflict cities and nations: theory and cases
… questions from four different themes: conflict, tourism, marketing and architecture. Overall, it contributes to ongoing debates about branding and expands on them by exploring the unique post-conflict setting of Serbia, where discourses around urbanism, cosmopolitanism, the rural and local, as …
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Exploring the role of culture in the holiday choices of Saudi tourists
… a generally negative perception of domestic tourism shared among the participants. In addition to this perception, the research highlighted three escape motives: escaping routine environment, escaping social commitments, and escaping social and religious restrictions; and two seeking motives: …
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Exploring Volunteer Tourism for Happiness in Fiji: A Decolonising Methodology Perspective
… explores the meaning and role of volunteer tourism (VT) in shaping the happiness of Indigenous Fijians in rural communities. It examines how happiness is represented in tourism marketing and how it is conceptualised and experienced by iTaukei(Indigenous Fijian) communities. The study …
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A Strategic Media selection Framework for Destination Marketers within the Digital Landscape
… three strands of research, namely destination marketing, digital marketing and media selection. Making it highly context specific, the purpose of the research is to give further insight into destination marketing media selection and provide practitioners with a potential blueprint on making …
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Tales of the Gayborhood: Mediating Philadelphia's Gay Urban Spaces
… are shaped by different discourses, namely tourism and urban development. Marking Philadelphia's Gayborhood justifies the presence of LGBT individuals in the city by linking LGBT lives to economic activity and "positive" urban change. This dissertation reads media texts about Philadelphia's …
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