Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"Tourism Campaign"”.
-
A Case Study of the ‘100% Pure New Zealand’ Tourism Campaign: What are the Impacts of the 100% Pure New Zealand Tourism Campaign in Shaping Visitors’ and Locals’ Perspectives?
The “100% Pure New Zealand” is an official campaign of New Zealand that has promoted New Zealand tourism to the world since 1999 (Tourism New Zealand, 2017b). As it is one of the most successful tourism campaigns around the world, I am inspired to explore the case study of this campaign thoroughly. …
-
Rakyat Malaysia : contesting nationalism and exceptional multiculturalism
… platform and the “Malaysia, Truly Asia” tourism campaign – attempt to stifle the contradictions articulated by these texts and by Orang Asli/Orang Asal activism, in particular. I argue that what the Malaysian government actually produces is a model of “exceptional multiculturalism” that …