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Showing 1 to 1 of 1 for “"Tokopedia"”.
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Understanding the factors driving product searches : an analysis using panel data
… marketplaces in Indonesia, namely Shopee, Tokopedia, and Lazada using a panel data approach. This research analyzes the impact of organic and paid search strategies on organic traffic, which is an important driver for e-commerce performance. Utilizing data from 2019 to 2022, obtained from …