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Showing 1 to 1 of 1 for “"Three-factor Theory"”.

  1. When humans anthropomorphize non-humans: The impact of interactivity and human motivation on anthropomorphism and persuasion

    … of the anthropomorphism process, integrating three different theoretical frameworks: a three-cue model, a three-factor theory, and regulatory focus. By identifying these elements as potential antecedents and moderators of anthropomorphism within AI influencers, my dissertation seeks to unravel …

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