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Showing 1 to 1 of 1 for “"Theory of language. Theory of metaphor"”.
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On New Rhetoric, John Henry Newman and the Language of Metaphors: Implications for Branding Higher Education
… how John Henry Newman's (1801-1890) system of thought informs the philosophical and theoretical grounds for rhetorical praxis in the marketplace. His seminal lessons in "An Essay in Aid of a Grammar of Assent"(1870) and "The Idea of a University" (1873 ed.) demonstrate the metaphoric power …