Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"Theater attendance; Theater--Public relations"”.
-
Regional theatre patronage: the efficacy of integrated marketing communication on the 18-24 age cohort
<p>The purpose of this investigation was to determine if an integrated marketing communication plan coupled with additional theatre education programs would increase patron growth and increase ticket sales in regional professional theatres and if the younger age cohort (18-24) will support regional …