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Showing 1 to 1 of 1 for “"Théorie des ressources"”.
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Conception du système de contrôle de la force de vente dans une perspective relationnelle validation contextuelle
… quality) and results (eg sales volume). However, despite the importance of these two control systems, they are criticized by many authors. Given the benefits that provide relationship marketing to stakeholders, it is now the predominant approach in an organizational environment. Using this …