Global ETD Search
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Showing 1 to 1 of 1 for “"Tesco Clubcard"”.
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Exploration of the relationship between market information resource and new product development: the role of strategic orientation as an integrating mechanism in micro and small firms
Research has shown a firm’s strategic orientation can impact its performance, especially in a hostile or difficult environment. The agri-food industry in Northern Ireland is facing pressures with unstable markets, increased taxation and increased competition. The adverse impact of environmental …