Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 43 for “"Television advertising."”.
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Commercial nationalism: images of Australia in television advertising
… examining images of Australia and Australians in television advertising. The phenomenon of commercial nationalism will be primarily investigated through an analysis of advertisements broadcast on television during Australia's Bicentennial year in 1988, while a smaller sample of advertisements from …
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Just $10 A Month: A Television Advertising Campaign
This written thesis accompanies three television public service announcement spots. Two of the spots are 60 seconds and one of the spots is 45 seconds in length. I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan and to encourage …
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Regulation of Television Advertising in the United ngdom
… is to examine the current state of regulation of television advertising in the UK, chiefly in the light of its historical background. A number of general theories of regulation are also used to analyse both developments in regulation policy and some of the events and processeisn the practical …
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Television advertising and television audiences in contemporary South Africa
The three television channels provided by the South African Broadcasting Corporation target different demographic sectors of the South African population. A survey was conducted quantifying advertisements shown on SABC 1, which caters for a mainly black audience, and on SABC3, which caters for a …
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Problem resolution appeals used in television advertising: a content analysis
… analyze the problem resolution appeals used in television advertisements. Data were collected by videotaping advertisements shown on local affiliates of the three national networks during September 1984, in Blacksburg, Virginia. An instrument developed for the study was used to code problem …
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Multivariate Approaches for Exploring the Evaluation of Deception in Television Advertising
Made available in DSpace on 2015-05-13T15:18:35Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7606904.PDF: 9424895 bytes, checksum: 3511cc0668a1cd7efbe07047ca30ad8f (MD5) Previous issue date: 1975
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The discourse of New Zealand and French television advertising: a comparative approach
This thesis explored two television advertising discourses. In a response to a need for more qualitative inductive approaches to cultural/national advertising whereby each culture is seen as unique and is not compared to another through the use of standardised American tools and values, this study …
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The use of female sexuality in television advertising and its effect on adolescent girls
Content analyses of television advertising have delineated two images of women, constrained-by their domestic and sexual roles. The focus of this thesis is on portrayals of sexuality in advertisements, targeted at female consumers. A wholistic approch to the study of the media is advocated, which …
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The implementation of the 1989 Television Without Frontiers Directive: television advertising and sponsorship in France, Germany, Italy, Spain and the UK
… the UK have implemented the provisions in 1989 Television Without Frontiers Directive for television advertising and sponsorship shows that there are obstacles for the development of a Single European Market in television advertising. Although 1989 Television Without Frontiers Directive allowed …
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An Application of Helson's Adaptation-Level Theory to the Problem of Context in Television Advertising
Based upon Helson's theory, the contextual stimuli and residual stimuli as defined above, served as independent variables in this study. The judgments of the focal stimulus, the brand, served as the dependent variable. Focal judgments were measured according to the change in attitude toward the …
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The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production
… examines how gender is portrayed in Chinese television commercials and how these representations reflect the social and cultural contexts of their production and the institutional practices of advertising production personnel. To date, while there have been a plethora of studies on gender …
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The Influence of Television Advertising on Domestic Tourism: A Case Study of Southern Tourist Attractions in Tanzania
This study analyzed the influence of Television (TV) advertising on domestic tourism. Specific objectives were to determine the influence of quality of message of Intra-Destination Television Advertising (IDTA) on tourist visitation, examine the influence of demographics response of IDTA on tourist …
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The Impact of Family Group Interaction on Children's Understanding of Television Advertising: An Aspect of Consumer Socialization
Made available in DSpace on 2015-05-13T15:18:49Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7811278.PDF: 9059075 bytes, checksum: adb5540062e6e3c3bf0d1d4609886288 (MD5) Previous issue date: 1977
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Essays On Health Economics
… of this dissertation study the effect of alcohol advertising on individual drinking, alcohol firm advertising decisions, and the relationship between education and mortality. The first essay focuses on the possible effects of alcohol advertising on youth drinking. Researchers still disagree about …
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Through the looking glass: a semiotic analysis and experimental test of pace and angle effects in television advertising
… dimensions of form on which montage varies in TV advertising, and b) given that dimensions can be identified, how do variations in form affect viewer responses to ads? The first question was addressed through a semiotic analysis of ad form, the second question through an experiment that tested for …
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Attorney advertising: The effect on juror perceptions and verdicts
This study examined the effect of attorney television advertising on jurors. Southern Nevada jurors who had served on personal injury and malpractice trials were sent survey questionnaires designed to elicit juror attitudes about attorneys and attorney advertising. The response rate was 53.3%; The …
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Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
… strategies of U.S. military recruitment television advertising with a multi-service branches and multi-generation approaches in the all volunteers force (AVF) era. The analytical framework of this dissertation included the television advertisements that are published by the U.S. …
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Healthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.
… of the elective procedure stoppage, healthcare television and outdoor direct-to-consumer advertising spending began fluctuating. Specifically, dental spot television advertising spending decreases by $15,857.55 and dental outdoor advertising spending decreases by $2,171.15. These novel findings …
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English-language advertising effectiveness with illiterate or non-English-speaking consumers in the Western and Eastern Cape townships of South Africa
… of goods, and the creation and consumption of advertising content. Within multiple business industries and brands, there is now a major focus on diversity, equity and inclusion, hiring, career progression, retention and producing, and telling diverse and inclusive creative stories. For the …
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The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness.
… video recorders (DVRs) on the traditional television commercial spot. Strategic decision-making models, as well as major industry research, forms the theoretical framework used to guide the study. The research takes a quantitative approach using a survey in order to obtain the perceptions …
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