Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 25 for “"Targeted marketing"”.
-
Aligning targeted marketing with academic program development goals – case study of MPM program
This paper is based on a research on how targeted marketing for an academic program reflects the development goals of that program, and how that is perceived by students, and delivered by alumni in their assessment of the overall program experience. The research was done by conducting a case study …
-
Optimal Targeting under Gender Fairness
While targeted marketing campaigns can offer high potential for increased firms’ profit, they often lack due consideration for fairness among different protected demographic groups. We investigate methods to mitigate gender disparities for both firm’s actions and benefit outcomes in the setting of …
-
The effectiveness and implementation of the BokSmart Safe Six Injury prevention programme
… for this purpose. The programme incorporates six targeted exercises as a warm-up for rugby players. The effectiveness of the BokSmart Safe Six programme was assessed using the “Sequence of Prevention” Model. METHODS: The first study was a prospective cohort study using injury surveillance, of …
-
A PLURALISTIC APPROACH TO CONSUMER MORALITY
… patterns and subsequently be used to generate targeted marketing and policy campaigns. Hence, this dissertation underscores the importance of using a pluralistic lens to investigate the heterogeneity in consumers’ moral beliefs.
-
Navigating neoliberalism: cultivating community in contemporary music
… through ensemble branding, programming, and targeted marketing tactics; these realities are a byproduct of classical musicians’ adaptation to a mercurial neoliberal global climate that has come to define the economic landscape of the past thirty years. Through the exploration of the semiotic …
-
Market research of commercial recommendation engines for online and offline retail
… competitive advantages with sales increase, targeted marketing and customer loyalty. This thesis aims to conduct a comprehensive research of the market for commercial recommendation engines in both online retail and offline retail. The market research covers industry situation overview, …
-
Uncovering latent structure in social networks using graph embeddings
… and such groups can be used for, for example, targeted marketing, content recommendations, and creating a higher level of customer support. We show in this thesis how to get the data, process attributes, and combine structural information existing in the social network. We present a way to link …
-
Modeling Air Source Heat Pump Adoption Propensity and Simulating the Distribution Level Effects of Large-Scale Adoption
… propensity scores can be employed to guide targeted marketing efforts or aggregated to help guide program design. Additionally, we demonstrate the use of ASHP propensity scores to inform distribution feeder load growth simulations – allowing utilities to more efficiently plan infrastructure …
-
Examining levels of social support, concealment and disclosure and heterosexism as health indicators in sexual minority women who smoke
… points to factors that include tobacco company targeted marketing, genetic differences, gender-based metabolic differences, coping styles such as identity concealment, social support, and stigma related stress. This cross-sectional online study aimed to examine the relationship of social …
-
Cheated by deepfakes? deepfake detection ability, people’s reactions, and ethical implications
… can be sold to companies to help them engage in targeted marketing. Thus, the Internet fell short of its expectations and hype. Now, the focus and hype has largely shifted to artificial intelligence. In which direction will these new technologies go? What are humans’ relationships with these …
-
Crafted Places: The Use of Place in Wisconsin Craft Beer Marketing
… examines place-related themes used in craft beer marketing initiatives in Wisconsin. "Place" describes the emotions and perceptions individuals hold in certain locations. Place theory, despite being universally experienced, is relatively understudied. Furthermore, this project is grounded in the …
-
Urban and Suburban Farmers Markets in Illinois: A Comparative Analysis of Consumer Segmentation Using Demographics, Preferences, and Behaviors
Targeted marketing has become a common strategy in retail businesses. Previous consumer surveys conducted in farmers markets have revealed that consumers behave differently depending on their preferences and demographic characteristics. This study hypothesizes that consumer segments with homogenous …
-
Factors Affecting Consumers Preferences for Specialty Eggs in Canada
… eggs that embody value-added qualities. Thus, marketing information about heterogeneity in consumer preferences and characteristics when purchasing eggs is needed for developing effective marketing plans and serving consumers’ needs. In order to address this issue, a choice experiment approach …
-
The impact of food and non-alcoholic beverage sponsorship and marketing in the school environment on the food choices of school-going children and adolescents: A scoping review 2011 – 2023
… fats, sugar, and sodium, which is exacerbated by targeted marketing and sponsorships. The scoping review aimed to investigate the prevalence of food and non-alcoholic beverage marketing in schools and to determine the impact of marketing and sponsorship on the food choices of learners. The …
-
Research support from academic law libraries in the Western Cape in the scholarly legal research lifecycle
… and therefore this study recommends that a targeted marketing approach as well as other relevant interventions be put in place in order to bridge this gap. Other recommendations include further study into how to ground new library research support services (such as research impact services …
-
Essays in Marketing Innovations
… consists of three chapters on understanding marketing innovations, including targeted marketing and new product development. The first chapter studies a novel targeting problem that many firms face and develops a new method for targeting experimentation. Adaptive learning policies that guide …
-
Privacy, Self-Sovereign Identity Technology and the Willingness to Provide Personal Information
… been harnessed directly by companies, to provide targeted marketing to 3rd parties. It can also be used for a company's own internal marketing communication practices. Further highlighting the importance of personal information, some companies have emerged whose business models depend on the …
-
Public health impact and implications of the use of anabolic androgenic steroids (AAS) and associated drugs amongst the male general population.
… and transportation. Opinion, anecdote and targeted marketing on the Internet fill the void of a lack of empirical evidence in the field of AAS, image and performance enhancing drugs (IPEDs) influencing a trend towards higher dosages, multiple drugs and prolonged use. Drug use is not …
Page 1 of 2