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Showing 1 to 2 of 2 for “"Targeted Coupons"”.
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Digital Technologies, Customer Experience, and Decisions
… company and conduct a field experiment where targeted coupons are sent by applying the same algorithms repeatedly. Our results show that algorithms utilizing more information perform better than simpler algorithms, and this difference only exists when the consumers have already been treated by …
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Essays on Pricing and Promotional Strategies
… purchase. Both firms can distribute defensive coupons alone, defensive and offensive coupons together, or mass media coupons. They can also determine how many coupons to offer. Allowing consumers to change their tastes for the firms' products over time, we find that the optimal couponing …