Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 13 of 13 for “"Targeted Advertising"”.
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Targeted persuasive advertising
… of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into …
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Network Formation and Economic Applications
… in a competitive labor market. Comparative or targeted advertising is defined as any form of advertising where a firm directly or indirectly names a competitor. We also examine a model of targeted advertising between oligopolistic firms using non-cooperative game theoretic tools.
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Social media analytics in business intelligence applications
… include brand monitoring; trend recognition, and targeted advertising. The market for social media analytics in business intelligence is further validated by its direct application in the consumer research market. Challenges lie ahead for development and adoption of social media analytics. …
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Tweets2Cube: Interactive spatiotemporal knowledge acquisition from massive social media
… for downstream tasks like disaster relief, targeted advertising, and location-based recommendation.
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Measuring effectiveness and value of email advertisements in relationship-oriented email messages
… to better understand this medium and value in an advertising context, but the analysis also breaks down how six factors affect click behavior by recipients. The factors include the impact of a privacy statement, type of organizational recipients, click timing, recent advertisements, advertisement …
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In Data We Trust: Three Essays on Consumers' Trust-Based Decision-Making Strategies in Privacy-Relevant Online Contexts
… through personalized product recommendations and targeted advertising. In an effort to encourage consumer data disclosure, many firms have focused on building trust as a way to counterbalance privacy concerns and mitigate risk perceptions. Correspondingly, marketing literature has continued to …
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Learning under differing training and test distributions
… on spam filtering, HIV therapy screening, targeted advertising, and other applications the performance of the new models is compared to state-of-the-art reference methods.
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The constant atlas : mapping public data for individuals and their cities
… congestion and public safety, the creation of targeted advertising, and the development of entire neighborhoods. Some projects using aggregate data may ultimately benefit individuals by making improvements to their environment at large. Although individuals are the source of aggregate …
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Intelligent, Pervasive and Context-Aware Promotion Delivery Framework for Wireless Mobile Devices
… make mobile devices effective tools for targeted advertising. Several mobile marketing frameworks have been designed that deliver promotions based on location information and user preferences [3], [4], [5]. These frameworks have several drawbacks that need to be addressed in order to be …
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Visibility of the MIT entrepreneurship ecosystem : MIT undergraduate awareness of on-campus entrepreneurship resources
… already familiar with the Center. This highly targeted advertising gives it the highest utilization rate (percentage of students who know about it who also use it) of all the parts of the ecosystem. Founder's Journey uses both of these methods, though most of its students enroll because of a …
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Digital trust, safety, and privacy in the age of emerging technologies: empirical and policy insights from global social media use
… fostering global connections. However, driven by advertising-based business models, these platforms also expose users to significant digital risks, including privacy-invasive targeted advertising, fraudulent content and scams. These risks are amplified by integration of Generative AI, enabling …
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The revolution will be commercialized: finance, public policy, and the construction of internet advertising
… It analyzes the construction of the online advertising industry and clarifies its role in the reconfiguration of commercial media. The conceptual framework is that of critical political economy. Archival sources, government documents, and trade press accounts provide a foundation for an …
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Predictive and Prescriptive Analytics in Operations Management
… through the problem of ancillary services in targeted advertising under an ML lens. This chapter aims to predict the Net Present Value (NPV) of these services, estimate the probability of a customer subscribing to each of them depending on what services are offered to them, and ultimately …