Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 30 for “"Target markets"”.
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Applying the power of social media to generate awareness and support for symphony orchestras among younger target markets
The purposes of this exploratory investigation were to (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages …
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Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team
… (Choi, Stotlar, & Park, 2006) accessing specific target markets (Doherty & Murray, 2007), developing goodwill (Meenaghan, 2001), and positioning the brand (Ferreira, Hall, & Bennett, 2008). With so many differing objectives, it can be difficult to identify and/or develop standard rules, …
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A decision model to aid entry-mode strategy selection
… is selecting optimal entry modes for foreign target markets. The objective of this research has been to develop guidelines to aid in such a selection. A theoretical decision model was first developed based on existing research literature. The literature, however, did not adequately address the …
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Motivating communities to shop locally : implications of ethical behavior marketing for independent businesses
… marketing goals, strategies (positioning and target markets), and tactics (product, price, place, and promotion). Chapter 4 provides recommendations to Independent Business Associations for creating marketing campaigns that encourage community support for local independent businesses, and …
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XXLofoten : marketing-innovation for an SME during Covid-19
… stages forced SMEs of Norway adapt to new main target markets. The work behind this paper was conducted in the middle of probably one of the toughest periods tourism has ever seen and is a result of six weeks of desperately trying out a variety of different strategies to receive any interest of …
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Semiotics and strategies of property marketing in a post-apartheid South Africa: a case of three selected areas in Cape Town.
… tailor marketing efforts to specific target markets. Property agents are continuously competitive in branding and positioning themselves, and marketing houses to a diverse and democratic society. The diversity of the population, fast urban growth, and changed living patterns shape the …
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Evaluating express bus service
… are provided to the CTA for evaluating express target markets, service design and operational performance.
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Supply chain design and site selection for the expansion of international manufacturing capacity
… X's current strategy for supplying non-U.S. markets has largely relied on U.S. manufacturing and assembly, followed by exporting of finished goods. Due to a desire to increase international sales and a need to address tariff and non-tariff barriers in certain key markets, Company X must now …
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SmartSpaceT̳M̳ : opportunities for a new real estate product
… fit the needs of its users; and 2) identify target markets and locations for S2 development. To achieve the first objective, I stayed in an S2 prototype unit for five days and five nights to get the full SmartSpaceTM experience. During my stay, I surveyed 14 graduate students and young …
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Strategic planning utilized in Atlantic Coast Conference intercollegiate athletics
… plans, (2) macroenvironmental factors, (3) target markets, (4) pricing techniques, and (5) management information systems. These areas were selected after the review of the literature revealed that these areas were necessary components in the development of a strategic plan. Data were …
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Key success factors in managing the visitor experience at the Cape Town International Jazz Festival
… of different Key Success Factors to different target markets of the Cape Town International Jazz Festival based on travel motives". The main purpose of this article was to determine whether different target markets that are visiting the Jazz Festival, deemed different KSFs as important, …
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Antecedents and consequences of new product development and international new product rollout timeliness:an examination of mediating and moderating influences
… of NPD timeliness on new product performance in target markets is attributed to INPR timeliness. As for the results of the external environmentals and standardization influences, competitive intensity moderates the relationship between NPD timeliness and new product performance. Technology change …
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Realising the density dividend? Changes in urban lifestyle and culture as compact developments emerge on Cape s public transport corridors
… of the developers in relation to their target markets, as well as the lived experience of the residents of these developments. The key findings are that in areas with the features, services and amenities associated with transit-oriented development, residents are embracing new urban …
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Localizing websites: A comparative study of cultural and linguistic adaptation of website content and design for companies entering the Latino/Hispanic and/or the Mexican markets
… and culturally adapting a product for the target language in the local area, region, or country where it will be marketed, sold, or used. The focus of the study was on the Latino/Hispanic and Mexican markets as two separate targets. I considered issues of cultural identity, language …
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Competition and cooperation in the Illinois banking industry
… be expected due to similarities in resources, target markets, or strategic beliefs. It is also demonstrated that the innovative method of combining these factors does provide a richer set of insights than those provided by the methods (the so-called canned statistical packages) that are …
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Fuel cells : manufacturing strategy for emerging technologies
… also to develop the infrastructure to respond to target markets quickly. This thesis presents a framework for developing a manufacturing strategy for emerging technologies and provides a case study for utilizing the model within fuel cell industry. The thesis develops a framework for manufacturing …
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Strategic Analysis Identifying Opportunities for Exporting Montana's Wood Products to China
… wood product sales into new international markets, Montana wood product manufacturers would have an opportunity to increase their current production levels. To determine the potential export opportunities for Montana manufacturers in the Chinese wood product import market, a strategic …
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Strategic Analysis Identifying Opportunities for Exporting Montana's Wood Products to China
… wood product sales into new international markets, Montana wood product manufacturers would have an opportunity to increase their current production levels. To determine the potential export opportunities for Montana manufacturers in the Chinese wood product import market, a strategic …
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Sourcing off market commercial real estate acquisition targets
… it increases their chances of acquiring the target. Furthermore, this is beneficial to their limited partners who have provided meaningful sources of capital in order to acquire the property. The hypothesis is that by tracking outstanding commercial mortgage backed securities (CMBS) loans …
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A review of international market forecasting and testing the Multiple Factor Analysis Technique
… Special factors related to international markets such as data deficiency and unexpected data needs make the market assessment task a much more difficult and complicated issue. In this study, first, an attempt is made to have a compact inventory of existing international forecasting …
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