Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 13 of 13 for “"Target marketing"”.
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Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action
… will be analyzed as they pertain to integrated marketing research. These metaphors will then be placed on top of a theoretical foundation based in communitarian ethics in order to provide a more culturally relevant framework for marketing to United States Hispanics. Lastly, a pedagogy for …
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Advocated in Brand Activism? How Represented Consumers Experience and Evaluate Activism in the Marketplace
… social identity, consumer vulnerability, and target marketing literatures, the study explores how consumers represented in brand activism experience and evaluate brand activism messages. Synthesizing the data from 23 interviews with LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) and …
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Rough set Kansei engineering: multiple users, multiple Kanseis
… generating design rules. Several extensions to target marketing, lead-user identification, and Kano model applications are presented. RSBKE can be extended to the decision attributes of functional customer requirements. The approach presented here is compared to statistical methods. A case study …
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Application of Investment Theory to Sport Consumers: Predicting Intention to Continue or Reduce Commitment
… Based on these findings, sport marketers can target marketing strategies by assessing differing levels of commitment to a team. This framework is useful in assessing the impact of past and current promotional efforts by moving beyond accepting the loss of consumers. Research conducted in this …
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Anytime algorithms for stream data mining
… of audio files, business analysis and target marketing, or performance optimization and hazard warnings. While early mining algorithms only considered static data sets, research and practice in data mining must nowadays deal with continuous, possible infinite streams of data, which are …
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Portrayal of women in magazine advertisements targeted toward three age groups of women : a content analysis
1 PDF file (vi, 56 leaves : illustrations ; 28 cm)
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Comparative study of logistics services in the container liner shipping market in the U.K. and South Korea
… findings, service providers could initiate the target marketing for various classes of shippers. The comparisons between the U. K. and South Korean shippers were made in terms of the level of satisfaction on the service functions. The Delphi technique indicated the exploratory findings related …
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Functional foods and adult consumers' consumption behavior: Adaptation and comparison of theoretical models
… industry (or food service industry) in terms of target marketing, new product development, and successful market performance.
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Assessment of Iso-Ahola’s Theory of Tourism Motivation on Willingness to Fly as a Point-to-Point Suborbital Space Tourist
… the results provide validated data to target marketing to policymakers and potential point-to-point space tourists and investors.</p>
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Beer Tourism: Identifying Kentucky Brewery Visitors And Motivations
… can help guide craft brewery management and marketing in order to increase repeat visitors. Craft breweries can benefit from the efficiency that additional knowledge of their customers' preferences would bring. </p> <p>This study aims to explore the people who visit Kentucky craft breweries …
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The Island Image: A Means of Segmentation
… is often accredited to the strength of its marketing; yet, the marketing environment is changing at a fast pace where developments in digital technology have had a profound effect on marketing strategies. Furthermore, the increased accessibility of long and short haul travel has resulted in …
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Essays On Health Economics
… largely arises because alcohol firms target marketing at people who already drink. Drinkers prefer particular media; firms recognize this and target alcohol advertising at these media. Endogenous targeting of alcohol advertisements presents a challenge for empirically identifying a …
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Advertising to the Hispanic community : an intercultural communication approach
… and intercultural communication tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the differences in the dominant Hispanic subgroups, (2) the role of the target …