Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 92 for “"Target market"”.
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Marketing Plan for Columbus State University
<p>Marketing is an important tool for capturing customers and sales in business, and it’s equally as important to an institution like Columbus State University (CSU) aiming to capture student customers. The development of a marketing plan through extensive research and planning will contribute to …
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The Project Shop
… The strategic culmination of research, marketing, and graphic design generated during the creation of this brand is intended to attract a target demographic of 18-24 year olds. This target market is identified as a transient population often typified by being civic-minded and …
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The Use of Incentives and Disincentives in Social Marketing: A Simulational and Experimental Study
… incentives and disincentives. In particular, marketing concepts and techniques were used to elicit answers to social problems such as cigarette smoking and nonvoting behaviors, and to provide a framework for segmenting the market on the basis of the preferences and needs of the target market.
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Estudio de prefactibilidad para la instalación de una planta productora de snacks de manzana deshidratada
The aim of this research is to determine the market, technological, economic, financial, and social viability of the project over five years. In this context, a market study is carried out and the target market is selected. Women between 25 and 39 years-old belonging to economic sectors A and B of …
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Analysis of the dynamics of duopoly models under state feedback advertising policies with switching
… A basic assumption is that the firm with a lower market share than its target market share level switches on an extra control effort in its attempt to reach and surpass its competitor. Dynamical patterns of the proposed models, subject to competitive advertising policies which are based on the …
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La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana
… work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because technology and the demand of new products in the electronic consumer industry is growing and …
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Estudio de prefactibilidad para la instalación de una planta procesadora de hojuelas a base de numia (Phaseolus vulgaris) y tarwi (Lupinus mutabilis)
… where the technical, economic, financial and market viability will be evaluated. Target market will be B and C sectors of Metropolitan Lima which constitute more than 60% of the population; likewise, the focus of this project are people who have a healthy lifestyle or healthy eating habits. As …
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"Plan de emprendimiento para la implementación de una empresa de ventas de sábanas"
… that will make it appealing to consumers. The target demographic will be individuals aged 18 and above from socioeconomic segments A and B in the districts of La Molina, Miraflores, San Borja, San Isidro, and Surco. The production process is crucial for meeting consumer needs and adding value …
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Estudio de prefactibilidad para la instalación de una empresa instaladora de sistemas fotovoltaicos en Arequipa
… study covers the general aspects, market research, analysis of the location, plant size and engineering of a project related to the creation of company, located in the province of Arequipa, that installs photovoltaic systems at residential houses. The project proposal arises in …
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Exploring the current trends in curriculum design of entrepreneur education programmes through three case studies, in Cape Town, South Africa
… each programme is unique in terms of its target market industry sector, learning objectives and business outcomes, as well as in its curriculum design intended to enable particular objectives and outcomes to be optimally achieved by the learners (entrepreneurs). Activity Theory and …
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Autonomous Salting Robot: A Deicing Revolution
… method of deicing walkways and driveways. The target market for the ASR consists primarily of households, expanding to include businesses and municipalities as Saltonomous Industries grows. The two essential working principles for the robot are (1) magnetic line following and (2) salt spreading …
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Innovations and Improvisations: A study in specialized product development focused on business clothing for women with physical disabilities
… needs and preferences in order to satisfy the market (Kincade, 1995). Clothing consumers who have special needs, such as working women with physical disabilities, comprise a group who would benefit from research into specialized products focused on a small target market (Reich & Otten, 1991). …
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New technoloogy in a changing electric power sector : market penetration strategies for fuel cells
… will be inhibited by a number of important market barriers, including high initial costs, lack of awareness, and undemonstrated operating performance. This thesis discusses the importance of developing a sound business strategy to ensure the market success of fuel cell technology. Two …
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Race, gender, and new technology advertising.
… technology products. Overall, the advertisements targeted upper-class Caucasian males and associated technology with power, innovation, and progress. Results of the analyses showed a significant bias toward the characterization of technology's target market as Caucasian and male. Advertisers often …
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Re-thinking highest and best use : implementing smart development in support of smart growth : a case study in Santa Fe, NM
… development. Section two considers who the best target market is for development, using demographic data and GIS maps from the 2000 Census, as well as statistics from local Santa Fe government and think tank sources, and finds that housing for the population between 100-120% of area median income …
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Cytokine-capture nanoparticles to quantify IL-2 concentrations within the immunological synapse during T cell activation
… cytokine concentrations on cell surfaces to market is presented in this paper. Quantum dots or fluorochrome-loaded nanoparticles are conjugated with antibodies for target analytes and with proteins that allow nanoparticle attachment to the surface of T cells. A second labeled monoclonal …
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An evaluation of cytokine-capture nanoparticle technology : stepping from bench-space into potential markets
… cytokine concentrations on cell surfaces to market is presented in this paper. Quantum dots or fluorochrome-loaded nanoparticles are conjugated with antibodies for target analytes and with proteins that allow nanoparticle attachment to the surface of T cells. A second labeled monoclonal …
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A decision model to aid entry-mode strategy selection
… is selecting optimal entry modes for foreign target markets. The objective of this research has been to develop guidelines to aid in such a selection. A theoretical decision model was first developed based on existing research literature. The literature, however, did not adequately address the …
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Urban Main Street redevelopment : a comparison of the developer-driven and the community-driven approach
… review the differences in management structure, target market determination, process for attracting tenants, development process, and the market strategy. From these differences, we recommend solutions that could improve both approaches and propose methodologies that draw on both approaches with …
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Research background, approach, and methodologies for ensuring safety, integrity, and value optimization in the global biopharmaceutical supply chain
… **What is a specific example of BioMAN research targeted towards new potential resource sources? **What are the details of the research approach for a project that would be of interest to both existing and new resource sources? By leveraging a competitive analysis framework, a recommendation was …
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