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Showing 1 to 2 of 2 for “"TV spot"”.
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An analysis of university TV spots aired during National Collegiate Athletic Association Division I Football Bowl Subdivision football games
… Bowl Subdivision produce and air university TV spots during televised college football games. The purpose of this research was to analyze TV spots of public universities who participate in the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision and determine …
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Memory for Positive, Negative, and Comparison Ads: Studying Semantic Associations Between Candidates and Issues Using EEG
… force during political campaigns. The 30-second TV spot is a particularly prominent form of political advertising, securing the bulk of advertising expenditures. Although political TV ads arouse contempt and condemnation from politicians, the media, and citizens, research has shown that these ads …