Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 24 for “"TV advertisements."”.
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Enigmatic commercials: Schema distortion in television advertisements
In an effort to increase attention and recall, advertisers have begun to use commercials that employ schema distortion that make the commercial seem enigmatic to the viewer. Recently, research in communication, specifically the news media, has focused on the processes of learning and recall using …
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The (mis)representation of interracial couples in television advertisements
… couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three …
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Measurement of emotional reactions to television advertisements – A state of the art review
… emotions play a pivotal role in the success of advertisements, the exploitation of tools for their precise measurement is crucial to researchers and practitioners alike. Yet, there is no single gold standard instrument existent that enables a comprehensive detection of all emotion facets at …
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Decolonising the media : the use of indigenous African languages in South African television advertisements
Advertisements in African languages are generally confined to radio, and in that medium are factual, dialogic and direct. When used in television advertising, however, South Africa’s indigenous languages play a less informative role, being employed rather to index a concretised African essence, …
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Deconstructing political myths in television advertisements of major South African political parties during elections campaign : a critical discourse analysis study
This study argues that political television advertisements possess underlying political myths. These political myths are narratives that use different discursive practices such as verbal and visual texts to construct political narratives that either legitimise and/or delegitimise a particular …
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Evaluation of Smoking Prevention Television Advertisements by Middle School Youth: Effects of Gender, Ethnicity, and Grade Level
… featured actors in tobacco prevention television advertisements (spots) influenced youth evaluation of spots (USDHHS, 2001; Worden, 1997). The purpose of this study was to examine how youth in grades 5-8 evaluated overall liking (Like) and the design elements (perceived characteristics) of 10 …
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Jack of all trades in the era of media: multitasking and attentional influences on advertising effectiveness
… people’s explicit memory performance. Television advertisements thus are increasingly being regarded as a waste of money in the era of media when people are used to multitasking to avoid TV advertisements. However, recent studies indicated that the dissociation in attentional resources does not …
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医疗化进程在中国男性肾病类广告中的体现 = Medicalization and Chinese TV advertisements for male kidney disorder drugs
… analysis, the present research analyzed major advertisements of male kidney disorder on Chinese TV channels. It demonstrates that, by converting prescription drugs into nonprescription drugs, pharmaceutical companies make their products accessible to lay people without professional …
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Collateral damage: un-intended brand-association effects of American in-language Hispanic advertising on the non-Spanish speaking consumer
… of non-Spanish speaking Americans was exposed to TV advertisements for known American brands. Conditions manipulated ad language (English or Spanish) and the prevalence of language in the ad (High or low prevalence). Results showed that when presented with an ad in Spanish, non-Spanish speaking …
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The marketing of major league soccer
… homes with its brand of soccer. Television advertisements and in-house surveys have been made to encourage people to view soccer as a spectator sport. The league, though, has been on decline since its first year and the question still remains why soccer has a hard time being a spectator …
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Exploring a ‘soft’ mode of governance: how advertising relates women to ‘modest’ power
… a comprehensive survey of a sample of television advertisements broadcast in Britain on three television channels with national coverage in May 2001 as well as on the analysis of a selected body of advertising trade literature. It draws on theoretical and methodological approaches from social …
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Can You Pinch More Than An Inch: Understanding Representations of the Healthy Woman in Special K Advertisements
… content analysis of Special K television advertisements from the past ten years reveals the latent cultural values that necessitate all women's perpetual pursuit of the thin ideal. While Special K is marketed as a dieting aid to be used in the pursuit of a healthy lifestyle, the lenses of …
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Problem resolution appeals used in television advertising: a content analysis
… problem resolution appeals used in television advertisements. Data were collected by videotaping advertisements shown on local affiliates of the three national networks during September 1984, in Blacksburg, Virginia. An instrument developed for the study was used to code problem resolution …
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Marketing and Consumer Perceptions of Sugar-Containing Beverages Positioned as Healthy or as Having Health-Related Benefits
… as healthy or better-for-you in television advertisements. All advertisements on free-to-air television from one Australian major network were collected during 2016. I qualitatively analysed 37 unique advertisements from beverage manufacturers to examine health-related messaging in …
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Public perception: comparing tobacco industry public relations campaigns of today and yesteryear
… should not run its own anti-smoking television advertisements</li> <li>Almost half said smoking should still be allowed to be shown on television and in movies</li> <li>About two-thirds responded that they felt "neutrally" toward the tobacco industry's practice of public relations</li> <li>Over …
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Understanding the Strengths and Weaknesses of Competitors as a Critical Success Factor in Business :an Empirical Study Of Small And Medium Enterprises In Dar Es Salaam
… information (leaflets, brochures, radio and TV advertisements) and through competitors' former employees. The information was used to formulate business strategies which gave the firm competitive edge over rivals, increased performance and enhanced growth of the enterprises. SBEs were known …
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Cue the disgust: the effect of smoking cues and disgusting images in anti-tobacco advertisements on smokers' and nicotine-withdrawn smokers' psychophysiological responses, smoking urges, and intent to quit smoking
… cognitively and emotionally process anti-tobacco advertisements that vary in presence/absence of smoking cues and high/low ratings of disgust. A 2 (smoking cues) x 2 (disgust) x 2 (smoking condition) mixed-model repeated-measures experiment was conducted. Participans (N = 100 adult smokers) viewed …
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Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
… of this dissertation included the television advertisements that are published by the U.S. Department of Defense’s (DoD) four service branches, including the Army, Navy, Air Force, and Marines from 1973 to 2010. Quantitative content analysis is applied in this dissertation. The researcher …
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Influência da propaganda de medicamentos sobre o consumo em uma comunidade universitária de João Pessoa-PB
… I of the Federal University of Paraiba on drugs advertisements. For this was accomplished a descriptive study of exploratory nature, using as a basis a stratified sample of 126 students of both sexes a nd all CCHLA courses being the tool used a semi - structured questionnaire, where for passing …
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An Investigation into a Design Framework for Animated Online Characters to Promote Brands Effectively to Customers in China
… area was conducted decades ago and focused on TV advertisements. There is little relevant research into new media advertisements featuring animated characters in an international context even though online advertising is growing. Furthermore, several academic researchers in China have begun to …
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