Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"TECHNOLOGY::Information technology::Computer science::Cognitive science"”.
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Taking the Spread... Values Guiding Sportsbook Mobile Application Choice: A Means-End Analysis Among Ontario Young Adults
The legalization of single-event sports betting in Canada in 2021 led to rapid growth and increased competition among online sportsbooks, particularly in Ontario. As platforms offer largely similar products, understanding how consumers differentiate between them is increasingly important. This …