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Showing 1 to 1 of 1 for “"Symphony orchestras; Social media"”.
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Applying the power of social media to generate awareness and support for symphony orchestras among younger target markets
… (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages 19-35). The researcher distributed an online survey …