Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Super Bowl"”.
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Deception in Super Bowl Advertisements: An Analysis of Deceptive Story Lines
… however, they have yet to focus specifically on Super Bowl advertisements. This thesis examines the ethical issue of portraying deceptive acts within the storylines of Super Bowl advertisements from 1988-2008. Results indicate that 196 of the 2,172 advertisements studied, contain deceptive …
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Gamechangers: A content and semiotic analysis of Super Bowl commercials during recession and non-recession years
… the differences in symbolic content of Super Bowl commercials during recession and non-recession years. Another aim was to find out if humorous commercials were more common in recession year commercials as opposed to non-recession year commercials. Both quantitative and qualitative …
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"The Day Beyoncé Turned Black": An Analysis of Media Responses to Beyoncé's Super Bowl 50 Halftime Performance
… an analysis of media responses to Beyoncé’s Super Bowl 50 halftime performance of the song “Formation.” The first method is a qualitative thematic analysis that aims to answer two research questions: 1) What themes are presented within liberal and conservative media responses? 2) How are …
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"""Been there, did that"": Contemporary sport performances"
… the World Wrestling Federation, the 1992 Super Bowl, and the 1992 Summer Olympics in Barcelona, Spain are examined as cultural performances in this dissertation. Participant-observation was used, and ethnographies for each temporal site were produced. Sport-art relationships, especially …
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Mega Sport and the Gentrification of Public Space
… such venues. </p> <p>Each year the impact of the Super Bowl is felt all over the hosting city, whether it be economically, through social sentiment, or law enforcement engagements. With this study I hope to uncover the true impact of the Super Bowl, on the community and the lives of the people. As …
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Investigating the Structural Evolution of Ad Design: Computational Analysis of Information Content and Interactivity in Ads
… Using various methods, I collect data from Super Bowl advertisements from 1980-2023 and identify metrics that measure the information content and interactivity of the ads. I further introduce the information content-interactivity scale for ad classification, and show that ads have indeed …
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Thrillology: Affective Intensities and the Everyday-Spectacular in American Literature and Culture
… here embodied by the recurring spectacle of the Super Bowl broadcast and the extravaganza of Apple.com’s 2010 web-based introduction of the iPad. Through its examination of thrill as a positive affective power and the capacity of such excitation to translate into modes of expression and …