Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Student decision-making behaviour"”.
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Investigating the effects of personalisation in email on student choice
… competitive, and HEI marketers must compete for student recruitment. In this regard, the conceptualisation of personalised content as grounded in knowledge of student customer journey and its delivery through email can be important for HEI marketers. The current thesis aims to examine this in …