Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 32 for “"Strategic marketing"”.
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Strategic marketing and the tourism small business in Victoria
… the extent to which such businesses use a strategic marketing approach the basic premise underlying the investigation is that there is a positive correlation between strategic marketing and business performance. Following an extensive examination of the literature relating to business, …
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Strategic Marketing Communications for the National Association of Intercollegiate Athletics
The KU Edwards Campus marketing communications graduate students collaborated with the National Association of Intercollegiate Athletics (NAIA) to develop a strategic plan for the Eligibility Center (EC). The EC is the student-athlete registration and eligibility Web site for NAIA member athletics. …
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A Strategic Marketing Communications Plan for Court Appointed Special Advocates
This study analyzes the current marketing communications efforts of Court Appointed Special Advocates (CASA) of Johnson and Wyandotte Counties in terms of how those efforts help meet the organization's primary goal of fundraising. Two main hurdles are 1) lack of awareness and understanding of …
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A Customer-Centered, Strategic Marketing Plan and Advertising Campaign For Audiologists in the Plains States
… services; however, training for business and marketing is lacking in many programs. The audiologist needs to closely evaluate marketing strategies to facilitate distributing information about the profession to consumers. The purpose of this study is to define the Plains States consumer, what …
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A Little Difference Makes A Big Difference: Essays On The Link Between Top Management Team Traits And Strategic Marketing Decisions
The importance of marketing is growing. This is not just a perception: CEOs appear to see its importance as well. Despite the increase in the understood importance of marketing, there still remains a relatively scant amount of research on the impact that can be had by top management team members on …
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Social Networks in New Product Forecasts and Marketing
… relevant implications for product development, marketing planning and strategic marketing. An important question that previous research has not analyzed yet, is whether and how to capture their influence on other consumers in preference-based market forecasts. This study analyzes these aspects …
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Factors Influencing Consumer Choices in Graduate Nursing Education at Andrews University
… and colleges are increasingly interested in marketing strategies in order to improve enrollment. Nursing programs have likewise become more conscious of the need to be more market-oriented. Knowing the factors that influence consumer choices in higher education can enhance marketing …
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From Prohibition to International Recognition: Key Factors Driving the Development of California as a Premier Wine Region
… demand, significant technical innovations, and marketing strategies that aligned with consumer preferences. By integrating case studies of influential stakeholders with business strategy literature, particularly on the dynamics of clusters and ecosystems, the analysis demonstrates how …
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Marketing Analysis and Strategic Recommendations
… the University of Kansas' graduate program in marketing communications, this analysis examines the client, its marketing strategies, and its position in the nonprofit sector and provides strategic marketing recommendations based on the findings. It begins with an internal review of the …
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Marketing legal services to medium-sized companies
This thesis examines marketing and buying of legal services in the context of medium-sized companies from theoretical and empirical perspectives. The theoretical foundations for the market of legal services are laid by studying the particularities of services and their intrinsic challenges for …
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The antecedents and consequences of e-business adoption in Malaysian manufacturing firms
… innovation adoption, information technology and strategic marketing/management. It further adds to the existing literature by using cultural-based predictors representing organisational characteristics consisting of market orientation, innovativeness and organisational learning. The study also …
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YouTube Influencers in Bangladesh: Analyzing Message Strategies of Sponsored Ads in Vlogs
… influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand …
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Impact of corporate social responsibilities on sports-based sponsorship: A case study of Mobile Telecommunication Company Namibia
… CSR in order to add value to its brand. It is a strategic marketing tool for its product, helps create brand loyalty amongst its customers, creates brand awareness, helps in positioning as well as entrenching the MTC brand amongst Namibia's populace for growth. The study also found out that sport …
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The Impact Of Selected Socio-demographic, Travel-related And Psychogra
… segment their target market, allocate their marketing dollars more effectively, and tailor their products to compete for tourist's dollars. Since consumer dollars and tourism organizations' marketing budgets are limited, this study may provide information which will help tourism marketers to …
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The role of business relationships between SMEs and network actors in defining standardization and adaptation strategies of SMEs: insights from business-to-business firms engaged in international activities
… the standardisation/adaptation of SMEs’ marketing strategies. A comparative case study method is implemented using data collected from 18 cases. Initially, intra-case analysis is carried out to explore 20 dyadic relationships and 16 triadic relationships across all four primary cases from …
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The development of a market orientation in a turbulent, transitional environment:the case of Ukraine
… between critical environmental elements and strategic marketing decisions. This research analyses the way in which marketing evolves in a turbulent, transitional environment. The study is based on eight case analyses within the retail sector of the Ukrainian market. The process of transition …
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Introducing Lesser-Known Wood Species from Certified Forests in Bolivia to the U.S. Market
… hardwoods imported into the U.S. Finally, strategic marketing recommendations are suggested to promote Bolivian LKS in the U.S. Results indicate that there are good opportunities for Bolivian LKS in the U.S market.
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Strategic customer relationship marketing and re-intermediation models in the insurance industry
… purchase channel, purchasing habits, marketing response models, marketing mix variables, business models, and strategic customer relationship marketing. The introduction of aggregators within the industry has changed the UK car insurance environment substantially in terms of the above …
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Implications of Branding Initiatives in Higher Education Among Trademarked Institutions in California
… assistance with their branding initiatives by Strategic Marketing Affiliates, Collegiate Licensing Company, or Licensing Resource Group.</p> <p>The data gathered from the survey lent significant insight into the benefits of trademark programs and branding. Through positively correlated …
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