Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Strategic Surprise"”.
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SURVIVING SURPRISE: HOW FIRMS WERE AFFECTED BY - AND RESPONDED TO - UNEXPECTED, DISRUPTIVE, DISCONTINUOUS CHANGE IN THE MARKETING ENVIRONMENT
… examines the effects of - and responses to - surprise, which is defined as disruptive, discontinuous events that result in unexpected changes to the environment. Some authors have suggested that organizations have tended to overestimate their ability both to predict and to control calamitous …